Monday, July 1, 2013

Marketers Spending More On Paid Search Ads For Weddings!

Internet Retailer recently reported that more marketers are do more paid search spending for weddings. It appears as the economy slowly turns upward, more couples are doing more spending on their weddings. According to a 2011 survey, the average wedding budget at that time was $27,000. The Knot, a popular wedding website and e-retailer, conducted the survey. The wedding company also found that there are 2 million weddings performed per year in the US. The domestic wedding industry is worth more than $500 million per year as of today.

With these types of figures within the wedding industry, e-retailers are beginning to jump at the chance to make investments to steer many happy brides their way for business. Companies are spending money for wedding-related paid search campaigns to accomplish this. Paid research firm AdGooroo stated in the report that total pay-per-click spending on wedding related paid search ads have increased to $19 million in 2011, which is way up from $13.3 million a year before. These numbers jumped again to $22 million in 2012 as well.

In the first five months of this year, the wedding pay-per-click spending has decreased 21% compared to 2012. However, even with the decrease, the article stated it is likely to result in the shift in clicks from advertising spending and pay-per-click text ads to Google Product Listing Ads. Therefore, the end results are still promising for the year. The Knot stated December is the most popular month for engagements and January is the month for planning. Click-through rates will spike during this time for wedding advertisers' sites and has done so for the past four years in January AdGooroo said.

There are a number of items within the planning aspect of a wedding that couples search for. The number one item couples are searching the web for are wedding rings. 29.2% of all wedding -related paid search ads on Google AdWords was "engagement" or "wedding ring". The second one is the wedding dress or gown at 26.8%. Designer and brand searches ranked 9th on the paid search campaigns, such as David's Bridal, Martha Stewart and Vera Wang. This category also posted the highest click-through rate at 19%, in comparison to the overall 3.6% for all wedding paid search ads stated AdGooroo. The most expensive ads to perform by wedding companies is for wedding photography and videography.

Even with all of the attention the core items needed for a wedding receive, no wedding is complete without an exceptional florist. Peachtree Petals is able to meet all of your wedding floral needs and more! From wedding bouquets to wedding centerpieces, Peachtree Petals this Atlanta florist can do it all. We have also received a 2013 Bride's Choice Award from nationally-recognized WeddingWire and we are a David's Bridal preferred floral wedding vendor. Our designers have over 50 years of experience and we also have our very own staffed Atlanta floral wedding consultant to meet with our clients' regarding their big moment. Please visit us at or call us at 1-800-337-1755 for wedding flowers today!

References: 6.21.13, Internet Retailer, Katie Deatsch, Marketers say “I do” to more wedding-related paid search spending

No comments:

Post a Comment