Monday, July 1, 2013
Marketers Spending More On Paid Search Ads For Weddings!
With these types of figures within the wedding industry, e-retailers are beginning to jump at the chance to make investments to steer many happy brides their way for business. Companies are spending money for wedding-related paid search campaigns to accomplish this. Paid research firm AdGooroo stated in the report that total pay-per-click spending on wedding related paid search ads have increased to $19 million in 2011, which is way up from $13.3 million a year before. These numbers jumped again to $22 million in 2012 as well.
In the first five months of this year, the wedding pay-per-click spending has decreased 21% compared to 2012. However, even with the decrease, the article stated it is likely to result in the shift in clicks from advertising spending and pay-per-click text ads to Google Product Listing Ads. Therefore, the end results are still promising for the year. The Knot stated December is the most popular month for engagements and January is the month for planning. Click-through rates will spike during this time for wedding advertisers' sites and has done so for the past four years in January AdGooroo said.
There are a number of items within the planning aspect of a wedding that couples search for. The number one item couples are searching the web for are wedding rings. 29.2% of all wedding -related paid search ads on Google AdWords was "engagement" or "wedding ring". The second one is the wedding dress or gown at 26.8%. Designer and brand searches ranked 9th on the paid search campaigns, such as David's Bridal, Martha Stewart and Vera Wang. This category also posted the highest click-through rate at 19%, in comparison to the overall 3.6% for all wedding paid search ads stated AdGooroo. The most expensive ads to perform by wedding companies is for wedding photography and videography.
Even with all of the attention the core items needed for a wedding receive, no wedding is complete without an exceptional florist. Peachtree Petals is able to meet all of your wedding floral needs and more! From wedding bouquets to wedding centerpieces, Peachtree Petals this Atlanta florist can do it all. We have also received a 2013 Bride's Choice Award from nationally-recognized WeddingWire and we are a David's Bridal preferred floral wedding vendor. Our designers have over 50 years of experience and we also have our very own staffed Atlanta floral wedding consultant to meet with our clients' regarding their big moment. Please visit us at www.peachtreepetals.com or call us at 1-800-337-1755 for wedding flowers today!
References: 6.21.13, Internet Retailer, Katie Deatsch, Marketers say “I do” to more wedding-related paid search spending